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Real Estate Developer: Luxury Mixed-Use Development in Major US City 

Challenge

The major US city sought a public art program that reflected its distinct retail, commercial and residential tenants. It wanted the overall art program experience to be as diverse as the viewing audiences, intimately engaging, and contribute to the hallmark of design and programmatic innovation in the metropolitan area.

Solution

Suzanne Randolph Fine Arts (SRFA), led and founded by RVA Partner, Suzanne Randolph, conducted in-depth analysis of the architectural design and the specific design elements that would lend themselves to site-specific commissioned works and programmatic direction.  Working closely with members of the design team and the city’s cultural community, a dynamic visual arts program was born to present diverse aesthetic expressions, innovative use of varied media and the opportunity to engage with works of art on both a grand and a more intimate scale with solutions ranging from the creation of new iconic landmarks to temporary programs encouraging discovery and engagement.  Furthermore, by conducting extensive research of artists working globally, SRFA implemented a streamlined artist review process to select the most dynamic and appropriate solution to the client.

Results

The objectives achieved resulted in the formulation of a world-class program that set a new standard in the field of public art and is in keeping with the high standards of design and innovation for which the project stands. The city is creating a signature arts destination; developing a program that is engaging, accessible, tangible and enduring; enhancing the experience for those who live, work and visit; and is celebrating the city as one of America’s international cultural capitals. Completed in early 2014, it stands as the most significant mixed-use art development projects in the nation.

Suzanne Randolph Fine Arts is a Richard Vorisek Associates Partner: www.suzannerandolphfinearts.com