When Avon moved to it’s new global headquarters, they wanted to develop an art program for their 200,000 sq. foot space that reflected the company's core values: beauty, innovation, optimism, and above all for women. Additionally, all acquired works were to be created by women and would serve as contrasting media to their existing photography collection by renowned women photographers.
Suzanne Randolph Fine Arts (SRFA) worked closely with Avon’s divisions including global real estate, corporate communications and members of the design team to understand the ways in which art could visually translate the corporation’s principles. The team chose to add a new collection comprised of paintings, unique works on paper and limited edition prints to serve as contrasting media to their existing photographic collection. Furthermore, to blend the contemporary with Avon’s rich history, SRFA designed special displays for photographs of the historic five flowers used to create Avon’s first signature scents. Complete sets were each presented in the main reception area as well as the Image Room, a specific area used for interviews with celebrity Avon spokespersons.
The new collection complements the lightness and serenity of the design of the offices as each work contributes to a sense of femininity, elegance and confidence. In addition, the visual experience is consistently woven across all 12 floors by utilizing photographs from the existing collection specifically showcasing juxtaposition and flow meeting Avon’s objectives to blend its history with present day.
About Avon: Avon is a leading global beauty company with nearly $11 billion in annual revenues. Founded in 1886, Avon has been empowering women for more than 125 years and has over 6 million active independent representatives around the globe. www.avon.com
Suzanne Randolph Fine Arts is a Richard Vorisek Associates Partner: www.suzannerandolphfinearts.com